This week's Reading the Nation, for the 7 days to 10th October, focuses on our technology and computing content as the nation turned to our trusted news and entertainment sources during Facebook’s 6-hour outage on Monday 4th October.
Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
Among this week’s notable insights, we have seen:
Last week, Facebook’s global outage boosted global engagement across the Ozone platform, with 12.5m daily page views on Monday 4th October growing by more than a quarter (+26%) compared to the day before.
Average hourly page views across the Ozone platform during the 6-hour outage, from 4pm to 10pm UK-time, were +53% higher than during the same time period on the previous Monday
Engagement with our technology and computing category rocketed on 4th October vs. the day before, with 8.7m page views up by a massive +382% driven by interest in the outage and the Facebook whistleblower. Last week’s 6.4m tech unique users was our biggest tech audience of the year.
In other news, 43.6m sport page views grew +16% week on week as Tyson Fury’s brilliant heavyweight boxing title defence over Deontay Wilder captured the nation’s attention. Boxing accounted for 21% of total sport page views, while Sunday saw daily sport page jump by a massive +61% vs. the prior day
For more insight on the other top-performing content topics and articles from across the Ozone platform this week, download the latest Reading the Nation here.
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About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
