Money matters to UK consumers in Q4 as interest in personal finance content soars by 83%, our analysis of Ozone’s premium publisher first-party data shows.
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Even before coronavirus reared its head, many consumers were fearful of the wider economic impact of Brexit (remember that!) on their personal finances. This, coupled with other policy changes such as the raising of the state retirement age or our consistently low interest rates, means there is little surprise in seeing the nation’s purse strings tightening, or at the very least, becoming a bit tangled.
Introducing the ABC of Ozone
They say good things come in threes - something that is reflected in the story we’re currently sharing with our customers. The ABC of Ozone looks specifically at a trio of areas that we believe are of critical importance to advertisers and agencies at the moment; Attention, Brand Impact and, of course that perennial festive favourite, Christmas.
What our customers are expecting for Christmas 2020
Following the perhaps predictable result that Waitrose topped the choice of supermarket preference for those working in media, the third week of our Twelve Weeks of Christmas competition was designed to shed light on how our industry might be approaching this wonderful, but in 2020 very unusual, time of the year.
Byte-size tech insights from readers across Ozone's network
Serving up insights from Ozone's Food & Drink lovers
The last few years have seen a definite rise in foodie culture across the nation, fuelled by perennial TV favourites such as Masterchef and Great British Bake Off, as well as new and increased product ranges available in many high street stores and supermarkets. Whether it’s Aperol becoming the new darling of summer drinking, or ‘dine in for a tenner’ deals being a staple of many a shopping trip, there’s no denying that our taste buds have experienced more variation than ever before.
Christmas 2020 - the most wonderful time of this year?
If ever there was a 2020 buzzword to rival ‘unprecedented’, then surely ‘uncertainty’ would be it? However one thing we CAN be certain of is that the Christmas spirit will still jingle its merry way into our lives all through Q4 and up until the big day on the 25th of December. Of course 2020 will likely be a very different kind of Christmas, so we have been investigating what the experts think might happen this year.