Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

Insights

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Savvy shopping Brits still show love for mega sales (w.e 26 Nov)

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Savvy shopping Brits still show love for mega sales (w.e 26 Nov)

Last week, cash conscious Brits weighed up the pros and cons of two events – the Government’s autumn statement and Black Friday – that can affect the health of their finances. As such, reader engagement with related content across Ozone grew, such as growth of more than 90% for Sales & Promotions.

Building brand when it matters most for holiday makers in 2024

Building brand when it matters most for holiday makers in 2024

Our latest insight feature focuses on how travel’s bounce back in 2023 is set to continue next year. We’ve looked at audiences and when they are most likely to engage with our travel editorial to help inspire brand campaign planning in 2024.

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Financial assistance grows at key economic moments (w.e 19 Nov)

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Financial assistance grows at key economic moments (w.e 19 Nov)

Last week, reader engagement Financial Assistance content across Ozone was +29% higher than the 2023 weekly average, as millions of savvy Brits continued to turn to our trusted premium publishers at key economic moments.

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November's deals and discounts drive Shopping (w.e 12 Nov)

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November's deals and discounts drive Shopping (w.e 12 Nov)

Last week, Singles Day kicked off the annual mega-sales period that now dominates November. Since the start of the month, premium publishers across the Ozone platform have been promoting the best deals and discounts from brands and retailers to grow engagement with our Shopping category.

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Autumn’s biggest nights fire up Events & Attractions (w.e 5 Nov)

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Autumn’s biggest nights fire up Events & Attractions (w.e 5 Nov)

Last week, Halloween and Bonfire Night fired up engagement with our Events & Attractions category. From the must attend to the small scale, our premium publishers help guide activity planning among our readers to ensure FOMO is never a thing. Our latest Reading the Nation has more.

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History making Springboks crown Rugby World Cup success (w.e Oct 29)

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History making Springboks crown Rugby World Cup success (w.e Oct 29)

South Africa made history at the Rugby World Cup last week to win back-to-back championships and lift the Webb Ellis Cup for a record fourth time. During the championship, Rugby's share of total Sport engagement has doubled to a 12% overall share as interest has intensified as the tournament unfolded.

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Seasonal shift boosts Home & Garden content (w.e Oct 22)

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Seasonal shift boosts Home & Garden content (w.e Oct 22)

With the Indian summer well and truly over, readers up and down the country have been turning to our publishers for top Autumnal tips for their homes. Whether it’s great gadgets, household hacks or energy efficiency, engagement with Home & Garden content has increased by +13% week on week, to levels not seen since the early summer. 

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Quarter finals drive rucking huge Rugby growth (w.e Oct 15)

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Quarter finals drive rucking huge Rugby growth (w.e Oct 15)

Thrilling quarter finals matches between eight of the world’s best Rugby Union teams grew engagement with our Rugby content to a record level. More than 10m Rugby page views grew +31% week on week.