Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

Events & Attractions

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Glasto and Pride deliver a glittering finale for June

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Glasto and Pride deliver a glittering finale for June

Some of the world’s biggest artists took to the stage once again at this year’s Glastonbury festival, where an equally star-studded guest list boosted Events & Attractions engagement to its highest peak of the year so far.

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Starmers spotted at Swift's stadium shows setting summer alight

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Starmers spotted at Swift's stadium shows setting summer alight

Taylor Swift’s Eras tour touched down at Wembley Stadium last week as the UK summer finally began. Spotted among the crowds of Swifties were celebrities, including the Starmers – Sir Keir and wife Victoria – to boost reader engagement with Music & Audio.

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Swift start to summer-ish as election enters third week

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Swift start to summer-ish as election enters third week

Interchangeable weather aside, Taylor Swifts stormed Edinburgh last week to begin the UK leg of her Eras tour and start the summertime countdown. Elsewhere, Politics continued to grow as the 2024 UK Election entered its third week. Our latest Reading the Nation has more.

Summer insights part 2 – the hottest content topics

Summer insights part 2 – the hottest content topics

From the best music festivals and cultural events to the biggest global sporting occasions, summer brings with it a truly unrivalled fun factor for millions of Brits nationwide. Part two of our summer insights series has more has more.

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Bunny ban hits the headlines in the big Easter getaway week

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Bunny ban hits the headlines in the big Easter getaway week

Last week, as Brits up and down the country celebrated the first long weekend of the year, we saw topical news meet seasonal expectations as Pets At Home announced it would stop selling bunnies during Easter weekend to prevent impulse purchases. This increase in Pets engagement, was also accompanied with seasonal growth for Travel, Religion & Spirituality and Events & Attractions content.

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Engagement blooms on photoshop fails, Kenergy and Easter planning

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Engagement blooms on photoshop fails, Kenergy and Easter planning

Last week’s royal photography blunder captured the nation’s attention as the “where’s Kate” saga continued. There was also expected pre-Easter page views growth for multiple content areas across the Premium Web as Brits turned to our publishers to plan out the upcoming long bank holiday weekend.

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The Chiefs steal the Super Bowl; Taylor and Travis steal our hearts

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The Chiefs steal the Super Bowl; Taylor and Travis steal our hearts

Our latest Reading the Nation is here. Last week, reader engagement with Music & Audio and American Football content grew significantly and delivered the perfect pre-Valentine’s Day gift.

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Autumn’s biggest nights fire up Events & Attractions (w.e 5 Nov)

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Autumn’s biggest nights fire up Events & Attractions (w.e 5 Nov)

Last week, Halloween and Bonfire Night fired up engagement with our Events & Attractions category. From the must attend to the small scale, our premium publishers help guide activity planning among our readers to ensure FOMO is never a thing. Our latest Reading the Nation has more.