Elections

Swift start to summer-ish as election enters third week

Swift start to summer-ish as election enters third week

Interchangeable weather aside, Taylor Swifts stormed Edinburgh last week to begin the UK leg of her Eras tour and start the summertime countdown. Elsewhere, Politics continued to grow as the 2024 UK Election entered its third week. Our latest Reading the Nation has more.

Politics boosted by General Election announcement

Politics boosted by General Election announcement

It’s on! Last week, a soggy UK Prime Minister Rishi Sunak addressed the nation in the pouring rain outside 10 Downing Street, calling a surprise, snap summer election. With parties from across the political spectrum hitting the campaign trial between now and then, expect reader engagement with Politics to continue to gather momentum.

Political events drive significant reader engagement

Political events drive significant reader engagement

A series of seismic political events drove significant reader engagement with Politics last week, with more than 65m page views for the content up by almost a third. With a UK General Election and a US Presidential Election to come in the second half of 2024, more growth is on the way.