Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

Insights

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Bunny ban hits the headlines in the big Easter getaway week

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Bunny ban hits the headlines in the big Easter getaway week

Last week, as Brits up and down the country celebrated the first long weekend of the year, we saw topical news meet seasonal expectations as Pets At Home announced it would stop selling bunnies during Easter weekend to prevent impulse purchases. This increase in Pets engagement, was also accompanied with seasonal growth for Travel, Religion & Spirituality and Events & Attractions content.

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Princess hailed for bravery as cancer fight revealed

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Princess hailed for bravery as cancer fight revealed

Last week, Brits nationwide were shocked and saddened as Catherine, Princess of Wales personally announced her cancer fight, the bravery of her deeply moving statement was hailed. As such, reader engagement with related content, including Medical Health, increased.

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Engagement blooms on photoshop fails, Kenergy and Easter planning

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Engagement blooms on photoshop fails, Kenergy and Easter planning

Last week’s royal photography blunder captured the nation’s attention as the “where’s Kate” saga continued. There was also expected pre-Easter page views growth for multiple content areas across the Premium Web as Brits turned to our publishers to plan out the upcoming long bank holiday weekend.

Sport starts Ozone’s summer 2024 insight series

Sport starts Ozone’s summer 2024 insight series

With spring around the corner – and the line-up for this year’s Glastonbury revealed – it’s not long until Brits can enjoy some much needed fun in the sun. Kicking of our Summer 2024 Insight Series, we take a look at Sport as you can expect the EUROS and Paris Games to entertain, excite and elate the nation.

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Spring Budget boost for Personal Finance

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Spring Budget boost for Personal Finance

Tax cuts teased by the UK Government at the end of February headlined the Chancellor’s Spring Budget last week as a 2% cut to National Insurance was announced. As such, Personal Finance page views increased by almost a quarter.

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February's love story bowls over online audiences

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February's love story bowls over online audiences

February gained a day in 2024 as we celebrated a leap year. Little Feb may have fewer days than any month, but it still packs a Super Bowl punch. Ozone Insights & Communications Manager Alex Maude reviews the month that was.

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Spring Budget, record-breaking Raye and F1 drive engagement growth

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Spring Budget, record-breaking Raye and F1 drive engagement growth

Last week, online readers across the Premium Web indulged in seasonal new season’s Style & Fashion editorial and Ents content. Elsewhere, victory for Scotland over England at the Six Nations boosted engagement with Rugby.

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Style, scrums and ents content drive up engagement

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Style, scrums and ents content drive up engagement

Last week, online readers across the Premium Web indulged in seasonal new season’s Style & Fashion editorial and Ents content. Elsewhere, victory for Scotland over England at the Six Nations boosted engagement with Rugby.