Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

Reading the Nation

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Winter Love Island keeps Reality TV interest hot (w.e March 19)

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Winter Love Island keeps Reality TV interest hot (w.e March 19)

Love Island’s winter run ended last week to once again boost reader engagement with our Television category. Interest in the ITV2 show typically grows Reality TV topic page views by as much as 50%. Our latest Reading the Nation has more.

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Fashionable Feb is Style & Fashion’s favourite month (w.e March 5)

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Fashionable Feb is Style & Fashion’s favourite month (w.e March 5)

From the catwalks of New York, Milan, London and Paris to our 35m Style & Fashion reader, via our influential premium publisher editorial. The four fashion majors make February a key month for the category. Our latest Reading the Nation has more.

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Shopping hits weekly high as Brits go pancake potty (w.e February 26)

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Shopping hits weekly high as Brits go pancake potty (w.e February 26)

Our Shopping content enjoyed its highest ever seven day engagement figure last week, with interest in Grocery Shopping for Pancake Day a big page views driver. Expect more seasonal shopping growth with Mother’s Day and Easter coming up in the next six weeks.

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Television grows on Love Island, BAFTAs and Sport (w.e February 19)

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Television grows on Love Island, BAFTAs and Sport (w.e February 19)

Last week, our Television content enjoyed its highest levels of engagement of the year. With reader interest high in the biggest telly events, our publisher content is a key way for readers to extend their viewing passions beyond the box.

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The BRITS amps up Music & Audio engagement (w.e February 12)

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The BRITS amps up Music & Audio engagement (w.e February 12)

The only direction for Harry Styles was up last week as the former boy band star and solo artist picked up major prizes at the Grammy’s and the BRITS. With interest in this year’s BRITS already high due to the awards being gender neutral for the first time, engagement with our Music & Audio content grew.

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Extend TV events with premium publishing

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Extend TV events with premium publishing

In our latest Ozone Opinion from Reading the Nation, A Year in Review, our marketing lead Bryan Scott looks at the importance of appointment-to-view TV – must-watch moments on TV that become must-read moments on Ozone.

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Rugby grows on Six Nations Championship fever (w.e February 5)

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Rugby grows on Six Nations Championship fever (w.e February 5)

Last week was a significant week for Sport, with the content breaching more than 50m page views for the third time this year. Reader interest was high with our Football and Rugby content topics as the January transfer window closed and the 2023 Six Nations Championships kicked off.

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Five star Movies engagement on Oscars interest (w.e January 29)

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Five star Movies engagement on Oscars interest (w.e January 29)

The final week of the first month of the year was a glitzy affair as the nominations for the 95th Academy Awards were revealed. As we’ve seen previously, there was engagement growth for our Movies content, up +18% week on week.