A spectacular summer of sport roared into action last week with the return of Wimbledon, the English rugby team’s first match in the three-test tour against Australia, and all the thrills and (rather scary) spills during the British Grand Prix at Silverstone.
And with more sport to come across the summer, with the Women’s European football championships and the Commonwealth Games in Birmingham, we’re expecting similar levels of seasonal sport engagement to last year.
2022’s summer of sport roars into action
Our Sport content category breached 60m weekly page views for the first time since the final week of the Tokyo Olympics in August last year, as 2022’s summer of sport began. Last week, Tennis. Rugby and Auto Racing were among the topics driving growth, while Football is set to grow this week when the Women’s Euros kick off.
The return of Wimbledon last week served up an ace as engagement with our Tennis content rocketed with a six-fold increase. 12.1m Tennis page views is a weekly record and is more than double the engagement compared to the Australian Open earlier this year.
Silverstone hosted the British Grand Prix at the weekend as 2022 Formula One gathered pace. 3.4m Auto Racing page views more than doubled compared to the week before, and were +158% higher than the week of the same race last year.
The culmination of the 2021/2022 Gallagher Premiership rugby season and the start of England’s three-test tour of Australia has seen Rugby engagement grow by a quarter in the last 4 weeks. If England can turnaround the series down under, expect further growth.
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Major sporting events are guaranteed to capture the nation’s attention. We’ve seen it time and again. Extra interest is expected when the UK hosts the UEFA European Women's Championship, the Commonwealth Games, and the Rugby League World Cup. Plus, there’s the FIFA World Cup in Qatar to look forward to this winter.
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Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
