Ozone’s CRO, Craig Tuck, reacts with other industry leaders to the latest AA/WARC report
Ozone CRO Craig says the latest Advertising Association/WARC expenditure figures points to positive growth, with the UK bounce back outperforming the global ad market.
Tuesday 26h January 2021 - first published on Mobile Marketing
The latest AA & WARC Expenditure Report points to positive growth in the year ahead, with the UK’s bounce back outperforming much of the global ad market. Media owners across the country will be reassured to see at least double-digit projected growth across all channels - a sign that will be welcomed by everyone who believes in the need for a quality, competitive media ecosystem to deliver best results for our advertiser clients.
“Demonstrating the wider responsibility of our sector, the AA rightly points to the benefit to the nation’s economy of £6 GDP generated from every £1 of advertising spend. As the first nine months of 2020 saw actual internet spend increase by 10.1 per cent, it has never been more critical for advertisers to continue to question and challenge where their digital ad spend ends up. Investing in quality, trusted environments will deliver better outcomes as we re-emerge from the pandemic while ensuring brands are not unknowingly fuelling the misinformation economy.
