Reading the Nation, for the 7 days to 21st November, focuses on Healthy Living as last week the category enjoyed double the amount of engagement as the same week a year ago.
Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
Among this week’s notable insights, we have seen:
Last week, we saw double the amount of engagement with our Healthy Living category as a year ago, with 4.3m weekly page views +100% higher than the same week in November 2020
10.9m total page views to date in November is +71% higher than the same 3 week period last year, with weight loss, fitness & exercise and nutrition among the most popular Healthy Living topics
Engagement is expected to increase again in the new year. January this year saw engagement with the category almost double vs. December 2020, with a +94% growth in average weekly page views
For more insight on the other top-performing content topics and articles from across the Ozone platform this week, download the latest Reading the Nation here.
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About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
