There’s nothing quite like the annual showing of the Eurovision Song Contest – combined with an epic win by Ukraine and an unbelievable second place for the UK – to drive reader engagement with our Music & Audio category to record levels. This year’s contest was no different, with category page views up by +83% on last week.
With a 56% share of the Saturday night TV audience, BBC One’s showing of the annual Eurovision Song Contest delivered an average audience of 8.9m people, up 20% year on year, and almost three million viewers ahead of the channel’s FA Cup highlights aired just before.
Douze points for Music & Audio content
The 83% increase in page views for Music & Audio content led to the highest levels we’ve seen since launching Reading the Nation in early 2021, even outstripping the previous 2022 high of 12.7m seen at the beginning of February when the BRIT Awards took place.
Showing the impact of live events on reading, 2022’s contest delivered a weekly Music & Audio audience +30% greater than last year’s with 3.9m users & 14.7m page views (up +21%). Last year there were plenty of headlines too, just for the wrong ‘nil points’ reasons.
Increased week-on-week engagement with Music & Audio content was seen every day this week, with a significant peak on Saturday (page views +183%, users +166%) while the Sunday round ups of the live show saw both measures increase by more than 3x.
Take Action
Last year we saw major music events and festivals boost engagement with Music & Audio content; festivals falling across the Bank Holiday in August doubled page views week on week. The live Glastonbury return in late June, should create another major category lift.
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About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
