Engagement with categories and content topics related to consumer Entertainment has grown in the last 7 days, as Brits indulged in their passions for the stars of stage and screen with Eurovision, the BAFTAs and London Theatre Week all among the key drivers.
With a reach of over 99% of the UK’s online population, Ozone’s single-user view of content consumption provides unrivalled insights to the stories that matter.
Ents takes centre stage in Theatre Week
Entertainment took centre stage last week, as London Theatre Week, Eurovision, the BAFTAs and a brace of new computer game releases boosted audience engagement with our related categories and content topics, including Theatre, Musicals & Venues, Music & Audio, Movies and Video Gaming.
Last week’s 19.3m combined weekly Entertainment Page Views was +33% higher than the week before, with interest in London Theatre Week, the UK’s Eurovision entry, the BAFTA 2022 Film Awards and new computer game releases all driving engagement.
Over the three-week duration of London Theatre Week, which offers theatre fans the best prices to book West End tickets, engagement with content related to Theatre, Musicals & Venues (3.7m Page Views) was +41% higher than the previous three-week period.
The release of Elden Ring, the action role playing game developed in collaboration with Game of Thrones author George R.R. Martin, and Gran Turismo 7 boosted engagement with our Video Gaming category, with 600k Page Views up +41% week on week.
Take Action
We are expecting further engagement growth with our Entertainment categories and associated content topics in the coming weeks, with interest in the Oscars, Eurovision and this year’s Cannes Film Festival all set to act as key interest drivers for our Movies and Music & Audio categories.
Get weekly Reading the Nation notifications
If you LOVE Reading the Nation you can sign up to receive our weekly notifications here.
About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
