With a focus on summer garms, last week’s sunnier bank holiday weekend AND the highly anticipated return of one of the fashion calendar’s biggest events – the Met Gala Ball – to its regular early May fixture, our Style & Fashion category enjoyed a record week for audience and engagement.
Anticipation for the return of the Met Gala Ball – the annual style event also known as the “fashion Oscars” – to their rightful home at the beginning of May saw audience engagement with our Style & Fashion category hit an all time high with weekly Page Views and Unique Users reaching record levels across the Ozone platform.
Fashion on a high with Met Gala Ball
A record Style & Fashion audience engaged with relevant content across Ozone last week. 4.9m Unique Users grew by almost a quarter week on week and increased by an impressive +59% year on year. It was also +13% bigger than the average over the last eight weeks.
With 18.2m Page Views last week up +34%, topics driving engagement were predominantly female focused, pointed towards summer spending and included: Women’s Swimwear (+92%), Women’s Fashion & Clothing (+61%) and Women’s Beauty (+18%).
And in other fashion news, with National Lingerie Day taking place on Monday 25th April, the Women’s Underwear & Sleepwear topic also drove overall category engagement, with weekly Page Views for the topics increasing by +62% week on week.
Take Action
While events like the Met Gala Ball give our Style & Fashion audience inspiration, they’re thinking less about the unaffordable looks sported by the celebs attending and more about moving their wardrobes from spring to summer as demonstrated by last week’s almost doubling in engagement with swimwear content.
Get weekly Reading the Nation notifications
If you LOVE Reading the Nation you can sign up to receive our weekly notifications here.
About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
