The Future of Brands was the hottest ticket in town - and we were there as part of our partnership with Mediatel
London’s Liverpool Street was home to the hottest ticket in town this week as the advertising industry flocked to The Future of Brands, Mediatel’s must attend two-day media strategy event for marketers at the world's leading brands. And The Ozone Project was there as headline sponsor.
Delegates from advertisers, including P&G, JaguarLandRover, Tesco and British Airways, all the UK’s major advertising agencies and leading media owners and ad partners - ourselves included - were treated to a feast of inspirational speaker sessions and thought-provoking panel debate.
Damon Reeve, CEO of The Ozone Project, in conversation with Mediatel’s Greg Grimmer
Among the event’s major themes, first-class first-party data - of which Ozone has an abundance - was discussed and our CEO Damon Reeve was featured on the day-one agenda. In conversation with Mediatel CEO Greg Grimmer, Damon discussed the future of the open web as the wider market doubles down on consumer privacy, data ethics and cleaning up the digital supply chain.
Also featuring on the first day, our CRO Craig Tuck took part in a lively panel discussion in which he and Dean Weaving, Director, Brand Media Operations, Deliveroo and Tara Beard-Knowland, Global Consumer, Business Insights, Analytics, Marketing Operations and Product Director, GSK offered practical brand marketers the facts, insight and data to boost business performance by making marketing work harder.
Our CRO Craig Tuck (third from left) drives a point home during a lively panel discussion
With an abundance of excellent event content to follow, keep an eye on The Media Leader from Mediatel.
