Our work with a leading UK grocer pushed the awareness dial for the client’s own-line food range while delivering 92% viewability
Ozone and a leading grocer teamed up to raise awareness of the retailer’s high quality but equally affordable own line range, surpassing industry benchmarks with stellar 92% viewability.
CLIENT BRIEF
To raise awareness of the client’s high quality yet affordable own line range, accommodating for the costs of living crisis. The client challenged us to achieve high viewability. Key to raising awareness for the client was the use of our high impact skins ad format.
OUR SOLUTION
Our high attention, broadcast scale and targeting capabilities, powered by our unique, first party data, combined with simple, effective creative were what key to the campaign’s success.
Financially minded, foody audiences were targeted in behaviourally relevant areas, such as Food & Drink, Food Shopping and Discount Shopping categories. Retargeting would be used for a greater depth of messaging.
Our rising stars and interscroller formats were also recommended alongside skins.
CAMPAIGN RESULTS
92% viewability. Simple but effective creatives, the reputable quality of the grocer’s produce, and the combination of our high attention, tremendously engaging ad formats and targeting delivered 92% viewability – 42% higher than MOAT benchmarks.
Strong uplift in the Ozone Attention Index score of +45%. The campaign saw attention metrics across the board, better than industry benchmarks. Most notably, 4% interaction touch rate was +73% higher than benchmark, while 39.8” in-view time was double the benchmark.
Brand lift up +1%. Our brand study showed a +1% growth in overall brand lift despite the client already being a very well known UK supermarket across our Food & Drink audience.
These strong results led to a campaign extension.
Sources: The Ozone Project, Brand Metrics, 2022
