Reading the Nation, for the 7 days to 28th November, focuses on Television as I'm a Celebrity... Get Me Out of Here! series 21 began and Giuseppe Dell’Anno’s Great British Bake Off win grew engagement with the category by +20% compared to the week before.
Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
Among this week’s notable insights, we have seen:
Interest in ITV’s I’m a Celebrity, Strictly Come Dancing on BBC One and the final of The Great British Bake Off on Channel 4 grew Television engagement +20% to 41.3m weekly page views - 2021’s highest
Engagement with the category is +60% higher than a year ago BUT this year’s I’m a Celeb has already seen TV presenter Richard Madeley quit on health grounds and the live shows cancelled due to Storm Arwen
The ITV show and its endearing popularity has also boosted our Pop Culture category, with last week’s 67.3m page views - the second highest of the year - also growing by +22% week on week
For more insight on the other top-performing content topics and articles from across the Ozone platform this week, download the latest Reading the Nation here.
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About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
