Last Saturday evening’s huge boxing fight night and the return of two TV heavyweights delivered a knockout week for engagement growth for our Television content.
The TV juggernauts of ITV’s Britain’s Got Talent and the return of Piers Morgan, whose new anti-cancel culture current affairs programme debuts on 25th April – combined with the news that Netflix and Chill on a shared access code could become Netflix and Higher Bill, to push consumption levels to a Spring high.
Knockout week for Television content
Last week’s 7.4m unique users was one of our highest Television audiences of the year to date and was a massive +58% higher than the same week a year ago. A warning Netflix might start charging its customers for password sharing was among the most read articles.
Driving engagement within the Television category, Page Views for the Sport TV topic more than tripled week on week as boxing fans sought out advice about how they could best tune into the big fight between Tyson Fury and Dillian Whyte live.
11.4m Reality TV PVs accounted for a third of total Television engagement as Britain’s Got Talent’s returned for its latest series. And buzz about Piers Morgan’s new TV show, and his already infamous interview with Donald Trump, grew Factual TV PVs by +76%.
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Seasonal Reality TV shows, including Britain’s Got Talent, Love Island and I’m A Celebrity, and new TV station launches and major sporting events heighten interest in our Television category. The finals of I’m a Celeb and The Great British Bake Off last year increased Television PVs by +20% week on week.
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About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
