The Ozone Project continues to reach highly engaged newsbrand and consumer magazine readers as almost two thirds of its monthly audience return every single day, according to 2020’s final wave of PAMCo data released today.
In a boost to the cross-publisher alliance, the proportion of adults visiting Ozone’s network of 90+ premium publisher websites daily remains high at 62%. A further 90% of monthly visitors return each week, further demonstrating Ozone’s ability to provide access to broadcast scale audiences for high impact digital campaigns.
“The latest PAMCo data rounds up an impressive year for Ozone despite the extraordinary challenges that the pandemic has presented marketwide,” commented Damon Reeve, CEO of The Ozone Project.
“As the UK’s leading high attention digital advertising platform, with scale comparable to the major tech offerings, these results provide further proof to the potency of premium publisher media in attracting huge numbers of the population on a more frequent basis. For our advertising partners, the combination of hugely engaged audiences and brand-safe, trusted environments is only enhanced by the return visits of these readers.”
