Reading the Nation, for the 7 days to 9th January, focuses on some of our top performing content categories and topics over the final days of 2021 and into the first week of the new year.
Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
Among the notable insights, we have seen:
Brits indicated a shift in focus from gifting to bigger ticket purchases in the week in between Christmas and New Year. Notably, a +62% growth in Automotive engagement, driven by a +164% increase in EV page views, put new cars on top of many consumers’ to-buy lists
Topping our first top-10 content topic performers of 2022, our Home & Garden category saw 9.3m weekly page views grow by +58% as Brits engaged with content related to House Care, Interior Decorating, Gardening and Furniture
Prioritising those new year’s Personal Finance goals grew category page views last week by +16%, driven by growth for topics including Financial Planning (+256%), Personal Taxes (+73%) and Debt & Loans (+64%)
The pursuit of the body beautiful after the excesses of the festive period grew engagement with our Healthy Living category by +44% last week, with Fitness & Exercise up +80% and Weight Loss & Nutrition up +43%
Boosted by 2022 holiday planning and scrapping of pre-departure tests for travellers arriving in England, Travel page views grew to 13.5m (+14%) last week with content related to Travel Locations driving growth
For more insight on the other top-performing content topics and articles from across the Ozone platform this week, download the latest Reading the Nation here.
Get weekly Reading the Nation notifications
If you LOVE Reading the Nation you can sign up to receive our weekly notifications here.
About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
