This features showcases The Ozone Project as an publisher-led alternative to the major tech firms for brands...
Saturday 30th November 2019 - first published on City AM
“The Ozone Project allows publishers to take greater control by helping to close the gap between advertisers and their business, creating a more direct, trusted and valuable relationship within the digital advertising space,” explains chief executive Damon Reeve.
In addition to granting publishers strength through scale, Reeve says, the system also creates a high-quality advertising environment for brands – an antidote to the horror stories of adverts appearing alongside terrorist propaganda, hate speech or other unsavoury content.
Publishers are at the mercy of a fundamental imbalance in the digital advertising market that stacked the odds in favour of tech giants.
