A round up of The Ozone Project’s session at this year’s Festival of Marketing where we looked at the challenges for consumers, publishers and advertisers…
Sunday 20th October 2019 - first published on The Festival of Marketing
Damon Reeve, CEO of The Ozone Project, told the Festival of Marketing that the “integrity” of content is more in the spotlight today, as is the appropriate use of data for advertising purposes.
As professional, trusted content creators face up to the market dominance of Google and Facebook, The Ozone Project is building the digital advertising environment of the future, with a focus on “real people and greater attention”. By using news brands’ ad inventory on a ‘platform’ scale, they can compete more effectively, in a transparent and easily accessible way.
Publishers are on a mission to close the gap between advertisers and their businesses, creating a more direct, trusted and valuable relationship within the digital advertising space. But first they have to change perceptions.
According to Damon, The Ozone Project will continue to grow in scale and it is currently in talks with other creators of content, such as broadcasters and magazine publishers, in order to provide marketers an opportunity to reach highly attentive audiences in quality environments that will deliver real business results.
