This week's Reading the Nation, for the 7 days to 12th September, focuses on Sport as Emma Raducanu’s historic US Open tennis championship victory lifted engagement with the category.
Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
Among this week’s notable sports category insights, we have seen:
Raducanu’s route to US Open glory saw a record 6.9m weekly tennis page views last week. Sport page views on Sunday grew +29% on the prior day (a +107% higher growth rate than the prior Sun vs. Sat)
Interest in the Beckenham teen’s first major grand slam victory was in fact so intense that it eclipsed engagement with Wimbledon, with tennis page views +35% higher last week than across Wimbledon fortnight
Almost a quarter (24%) of our total sport audience last week were reading our tennis content, which is +213% higher than our average weekly tennis audience since March (including Wimbledon)
For more insight on the other top-performing content topics and articles from across the Ozone platform this week, download the latest Reading the Nation here.
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About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
