This week's Reading the Nation, for the 7 days to 5th September, focuses on the Automotive category as this month’s new car and E10 fuel launches have driven engagement and readership with related autos content.
Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
Among this week’s notable category insights, we have seen:
Interest in September’s new car launches and the launch of E10 fuel has grown over the last 4 weeks, with 8.7m average weekly autos page views in that period +20% higher than the prior 4 week period
The week commencing Monday 16th August - a fortnight prior to last week’s new car launches - saw our biggest autos audience of the year, with 2.6m autos readers the highest of 2021 so far
In the 4 weeks prior to September 1st, average weekly autos page views were +46% higher than the same period in the build up to the spring new car model launched on March 1st
For more insight on the other top-performing content topics and articles from across the Ozone platform this week, download the latest Reading the Nation here.
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About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
