This week's Reading the Nation, for the 7 days to 29th August focuses on the Music and Audio category as the bank holiday weekend saw thousands of revellers pack out festival sites up and down the country as live music made its much anticipated comeback en masse.
Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
Among this week’s notable category insights, we have seen:
This week’s figures represent the second highest for the Music & Audio category in 2021 - with +59% more page views than the average of the past 4 months, and +54% more unique users
The relative consistency of the Music & Audio category is boosted by distinct peaks around key event periods; e.g. Glastonbury Live streaming and Eurovision in late May or this week’s festival boost
Demonstrating the eclectic tastes of the UK population, the top two genres of music content consumed this week were Rock Music and Pop Music, each with c.2.6m page views and 900k+ readers
For more insight on the other top-performing content topics and articles from across the Ozone platform this week, download the latest Reading the Nation here.
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About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
