Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
This week's Reading the Nation: the 7 days to 18th July focuses on travel as with more overseas options available for the double vaccinated, the upcoming school summer holidays and the onset of a UK-wide heatwave, the category is this week’s hottest across Ozone.
In the 7 days to Sunday 18th July we saw:
Last week’s 19.4m travel page views was +9% higher than the 4-week average, a period in which Spain’s Balearic Islands were added to the green list and then moved to the amber list a fortnight later
54% of engagement, or 10.5m page views, came from location-specific content, as Brits reacted to both the international travel update and sought out UK locations to enjoy the country’s current heatwave
With the mercury hitting the high 20s and low 30s over the weekend, Saturday saw travel page view increase +25% versus the day before as sun seeking Brits decided which of the UK’s best beaches to flock to
For more insight on the other top-performing content topics and articles from across the Ozone platform, download the latest Reading the Nation here.
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About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
