Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
This week's Reading the Nation: the 7 days to 1st August focuses on sport as Team GB’s continued successes at the Tokyo Olympics has fired up Ozone’s audience engagement with the category.
In the 7 days to Sunday 1st August we saw:
The Olympics’ broad appeal grow our weekly sport audience to its second highest level of the year, with 8.5m unique users, which was only bettered by 9.4m sport readers in the week of the Euro 2020 final
With a +26% growth in our weekly sport audience, readers saw many reasons to engage: the Olympics accounted for 30% of sport page views, with the Lions vs. South Africa rugby test accounting for 10%
Team GB’s stellar performance on Magic Monday generated huge interest across the Ozone platform. Page views and unique users grew on the previous day’s numbers by an impressive +33% and +35% respectively
For more insight on the other top-performing content topics and articles from across the Ozone platform, download the latest Reading the Nation here.
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About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
