Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
This week's Reading the Nation: the 7 days to 8th August looks back at some of the big stats from the last 5 weeks of British sporting success, as our footballing, tennis, rugby and Olympic heroes lifted the mood of the nation and audience engagement with our already hugely popular sport content.
In the 7 days to Sunday 8th August we saw:
We have seen mammoth engagement with our sport content since Britain's sporting summer kicked off in early June, with 293m total page views in the last 5 weeks up by +16% vs. the prior 5 week period
Sustained British success - from England’s Euro 2020 exploits and Emma Raducanu’s star turn at Wimbledon to 65 Olympic medals for Team GB in Tokyo - drove a high average of 58m page views a week
Over the last 5 weeks, an average weekly sport audience of 7.9m unique users has read our range of sport coverage, including live commentary and post-event analysis; an +11% growth on the prior 5-week period
For more insight on the other top-performing content topics and articles from across the Ozone platform, download the latest Reading the Nation here.
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About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
