Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
This week's Reading the Nation: the 7 days to 20th June focuses on our family and relationships content, as Sunday 20th June was Father’s Day, which drove engagement and readership.
In the 7 days to Sunday 20th June we saw:
32.1m family and parenting page views were +12% higher than the 4-week average, as weekly engagement with Father’s Day related content peaked in the build up to Sunday 20th June
A daily high of 1.6m unique users on 17th June, up +12% vs. the prior day, pointed to peak Father’s Day planning, which is worth considering for similar events like Mother’s Day, Valentine’s Day or even Christmas
On Father’s Day itself, engagement with family and parenting content reached 5.0m page views - the highest number of views last week - as content specific to the day, including celeb celebrations, was published
For more insight on the other top-performing content topics and articles from across the Ozone platform, download the latest Reading the Nation here.
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About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
