Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
This week's Reading the Nation: the 7 days to 27th June focuses on our television content as the contestants for the 2021 series of Love Island were revealed and drove engagement and readership in what we expect will be a growing category in the coming weeks.
Elsewhere, the addition of the Balearic Islands, Madeira, Malta and Barbados to the UK's green list of quarantine-free overseas travel destinations last week boosted travel page views to +6% growth week on week, with a spike in engagement on the day of the announcement up +41% vs. the prior day.
In the 7 days to Sunday 27th June we saw:
Interest in the television category is building and a recent trend of weekly growth since the second week in June continued, with 24.4m page views and 5.3m unique users up +8% and 6% respectively
Last week, as the Love Island 2021 series contestants were revealed and interest in their profiles soared before the series opener, the reality TV subtopic of the television category grew to 19% of all TV attention
We expect this growth to continue. Looking back to early June, ITV's The Masked Dancer drove page views up by a massive +66% in the week that it was broadcast vs. the prior week
For more insight on the other top-performing content topics and articles from across the Ozone platform, download the latest Reading the Nation here.
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About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
