Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
This week's Reading the Nation: the 7 days to 25th July focuses on our style & fashion category as ‘Freedom Day’ gave Ozone’s millions of style & fashion fans the ideal opportunity to read about the very latest post-lockdown essentials and then show off - in public - their most on-trend garms.
And with a depth and diversity of style & fashion content to pick from across the Ozone platform, we saw engagement with the category catapult vs. the prior week
In the 7 days to Sunday 25th July we saw:
13.9m style & fashion page views, up +39% WoW, was the 2nd highest weekly page views number of the year, after the 15.3m page views in the week June’s London Fashion Week took place
We also saw the 2nd highest style & fashion audience of 2021, with 3.8m unique users +15% higher than the 4-week average. We can expect to see similar growth for September’s London Fashion Week
Within the category, women’s fashion content drew the highest amount of reader attention, with 9.0m page views for the content far higher than men’s fashion, itself enjoying 1.4m page views across the week
For more insight on the other top-performing content topics and articles from across the Ozone platform, download the latest Reading the Nation here.
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About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
