Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
As such, we bring you Reading the Nation with The Ozone Project, a new weekly insight-driven overview into the content and topics that are catching light among our highly attentive, frequently returning readers.
This week's Reading the Nation: the 7 days to 30th May focuses on the performance of our Events & Attractions content, as on Saturday 29th May the UK Prime Minister Boris Johnson tied the knot with his fiancé Carrie Symonds PLUS Brits nationwide celebrated the long Bank Holiday weekend.
In the 7 days to Sunday 30th May we saw:
1.6m page views across the Religion & Spirituality and Events & Attractions categories on May 30th grew +25% vs. the prior day as interest in Boris and Carrie’s big day continued
Better weather and the bank holiday weekend saw Brits preparing for the half term break turn to our Travel content, with 4.4m unique users reading 17.2m pages of related content
English Premier League clubs in European cup finals boosted our Sport audience and engagement with football content, with 48.7m page views and 6.5m unique users up +10% week on week respectively
For more insight on the other top-performing content topics and articles from across the Ozone platform, download the latest Reading the Nation here.
About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
