The Aintree Grand National captured the nation’s attention last week as horse racing fans, and those punters dabbling in the sport in sweepstakes across the country, marvelled as 50-1 shot Noble Yeats won it with amateur rider Sam Waley-Cohen in the saddle.
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Sport leaps on The Grand National
Horse racing fever has captured the nation’s attention in the last month as two of the biggest race meets in the sport’s annual calendar took place at Cheltenham and Aintree with both delivering history and high drama. Building on our horse racing focus in our issue on the 21st of March, we take a look at how the world famous Grand National jump race increased engagement with content related to the country’s second biggest spectator sport.
Last week, almost 7m combined Page Views for our Horse Racing and Gambling content topics was up +407% week on week and +16% higher than the week of the Cheltenham Festival in mid-March. Cheltenham week increased engagement by +274% WoW
Interest in horse racing’s major annual events drives Sport audience growth, with 7.3m unique users last week up +8% week on week and +35% year on year. Annually, Horse Racing uniques users were up +42%
And the Sport and Style worlds collided last Friday as Ladies Day at the Aintree race meet grew engagement with our Style & Fashion content. Weekly category Page Views growth of +17% was driven by a +20% increase in engagement with Women’s Fashion content
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Two of horse racing’s major race meets may be over, but as an official part of the Queen’s Platinum Jubilee the Epsom Derby on Saturday 4th June will likely boost engagement again. Last year, interest in Epsom grew combined Horse Racing & Gambling Page Views by 45% WoW
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Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
