Our Style & Fashion category strutted its stuff last week thanks the recent Spring/Summer collection launches at the four major international fashion weeks in New York, London, Milan and Paris.
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Style & Fashion up on new season trends
As the Winter months come to an end and Spring thankfully emerges, Style & Fashion has taken centre stage as what to wear (and perhaps, what not to wear as the weather warms up) is shown off on the runways at each of the four major international fashions weeks.
Last month, as each of the four major fashion weeks took place, 56.0m Style & Fashion Page Views increased by +13% month on month and was +29% higher than February 2021, when lockdown largely relegated the majors to digital-only affairs.
Within the category, the Women’s Fashion topic is one of the biggest engagement drivers. c.30m Page Views in February was up +14% compared to last month, while 7.9m Page Views last week accounted for more than 50% of category attention.
Paris Fashion Week, which began on Monday 28th February and ends tomorrow, has driven interest in the Designer Clothing, High Fashion, Luxury and Fashion Trends topics, with combined engagement growing by +43% week on week in the last 7 days.
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Our influential fashion editors and leading publications, including Stylist, Grazia and HELLO!, produce exceptional content that’s picture rich and on the pulse of the latest trends. And as we saw last year, more growth is coming with interest in who wore what on the red carpet at the BAFTA and Oscars awards expected to pique interest.
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Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
