Reading the Nation, for the 7 days to 31st October, focuses on personal finance as last week’s autumn budget drove a record weekly audience to the category and boosted engagement with the content.
Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
Among this week’s notable insights, we have seen:
Daily personal finance engagement grew by a massive +85% to 2.2m page views on Wednesday 27th October, the day the Chancellor of the Exchequer published the Autumn budget and spending review
Interest in personal finance remained high for the remainder of the week, with 6.3m total daily page views from Thursday to Sunday a massive +73% higher compared to the same period in the week before
Financial assistance, personal taxes and savings were the top 3 topics by engagement, with a combined 7.8m total weekly page views, as consumers read about what the budget meant to their own finances
For more insight on the other top-performing content topics and articles from across the Ozone platform this week, download the latest Reading the Nation here.
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About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
