Comment: The long and winding road to diversity

Our Agency Sales Director Natalie shares her experience of working in our industry for International Women’s Day…

Monday 9th March - first published on Exchange Wire

Focus on flexible working to retain key industry talent

The championing voices of organisations like WACL and Bloom are paving the way towards parity. As an expectant mother, it’s especially great to see many companies advancing maternity benefits and shared parental leave – although normalising shared paternity leave still needs work. There is a distinct lack of women aged 40+ in digital sales. This needn’t be the case, especially as McKinsey highlights our future economy requires millions of UK women to transition into higher-skilled jobs. To retain our industry’s brilliantly skilled women, we must focus on the benefits flexible working offers; creating the environments where they – and the next generation of female talent – flourish long-term.