Insights

Love is in the air as the promise of spring beckons

Love is in the air as the promise of spring beckons

Our latest Reading the Nation is here. Last week, love for our premium publishers’ Valentine’s Day content, including Flower Shopping, Gifting and Romantic Getaways, drove page views growth.

The Chiefs steal the Super Bowl; Taylor and Travis steal our hearts

The Chiefs steal the Super Bowl; Taylor and Travis steal our hearts

Our latest Reading the Nation is here. Last week, reader engagement with Music & Audio and American Football content grew significantly and delivered the perfect pre-Valentine’s Day gift.

January trends point to bigger ticket spending in 2024

January trends point to bigger ticket spending in 2024

With the year’s first month over, Alex Maude, Ozone’s lead on our regular Reading the Nation insight series, looks back at January to the content where reader engagement was expected to grow and the new areas where interest is likely to increase in the coming months

What's coming up in February and March

What's coming up in February and March

With January almost out of the way and planning ahead a key focus of our recently launched guide to 2024, we fast forward to the February and March events where you can expect reader engagement across the premium web to grow – from the Six Nations and the Super Bowl to London Fashion Week and Mother’s Day.

Ozone launch first-party data powered planning guide

Ozone launch first-party data powered planning guide

Planning Ahead for 2024 with Reading the Nation, our third annual guide to what our nationwide audience is reading about every month, provides first-party data insight into the seasonality and events driving online reader engagement across premium web.

Drive your autos campaign planning with Ozone insight

Drive your autos campaign planning with Ozone insight

Our latest insight feature focuses on our Automotive category – a key area of interest in Q1. With reader engagement set to grow significantly in the lead up to March’s new car registration launch, we deep dive into the category to help fuel your premium web plans

Getting to know fitness fanatics and healthy habits adopters in 2024

Getting to know fitness fanatics and healthy habits adopters in 2024

Our latest insight feature focuses on Healthy Living – a key area of interest in Q1. With reader engagement set to grow by as much as three-quarters in January, we deep dive into the category to unearth some of the trends brands can expect to see next year

Grand Theft Auto teaser trailer steals the limelight (w.e 3 Dec)

Grand Theft Auto teaser trailer steals the limelight (w.e 3 Dec)

Last week, reader interest in the early leak and then official release of the teaser trailer for the latest Grand Theft Auto game drove engagement with our Video Gaming category – which grew by more than a fifth – to the top of our weekly charts.