INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.
Reading the Nation this week focuses on growing engagement with our Travel content. With millions of footy fans finding the hot weather of Qatar simply too hard to resist, we dive into travel ahead of a busy Q1 2023 for the category.
With the long awaiting winter World Cup beginning last week, engagement with our Sport content increased week on week with more than three-quarters of all Sport page views Football focussed our latest Reading the Nation shows.
Levelling up its engagement high score in Reading the Nation, our Video Gaming content grew by +39% as a plethora of new gaming titles, including God of War Ragnarok and FIFA 23 World Cup mode, were released.
Our Food & Drink content is simmering towards a festive boil as the golden quarter continues. Last week, more than 17m page views for the category was up +17% week on week with more growth expected as Q4 continues.
Our Shopping content hit 9.5m weekly page views last week, as the first month of the golden quarter ended with consumer anticipation mounting for November’s mega-sales days. Check out our latest Reading the Nation.
The Television category usually sees a rise in the winter months as people start to stay in more because of the cold. This week saw an especially large increase in page views in the content due to The National Television Awards taking place and Emmerdale having its 50th anniversary.
The start of a new quarter brings with it a renewed focus for millions of Brits as they organise their time and schedule fun things to do with friends and family. As such, engagement with our Events & Attractions content increased last week.
Our Property content was propelled to the top of our engagement charts last week, growing by +35% to 7.3m page views, as the housing market felt the aftershock of the Government’s mini-budget.
