Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

Reading the Nation

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Ozone Opinion: Premium’s value during a cost of living crisis

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Ozone Opinion: Premium’s value during a cost of living crisis

Our strategic agency sales lead Natalie Dawson examines the value of trusted premium publisher content during the cost of living crisis in our latest Ozone Opinion from Reading the Nation, A Year in Review.

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Car buyers eye new wheels in the build up to March (w.e January 22)

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Car buyers eye new wheels in the build up to March (w.e January 22)

The cold snap may have driven car readers to content about keeping their motors running during the big freeze, but much of last week’s +25% page views growth for our Automotive category is due to expected interest in new cars in the build up to March’s new registration plate launch.

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'New Year bounce' for Property content (w.e January 15)

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'New Year bounce' for Property content (w.e January 15)

With housing such a topic of interest in the first few weeks of any year as potential buyers, sellers and renters assess their options, it’s no surprise that there’s been continued growth in engagement with our Property content. Up +15% last week, 6.4m page views is the third consecutive week of growth for the category.

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Ozone Opinion: A window into society’s moments that matter most

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Ozone Opinion: A window into society’s moments that matter most

Our strategy lead Frances Lazenby explores how Ozone’s unique first-party data highlights the moments that matter most to consumers and discusses the evolution of the new planning paradigms in our latest Ozone Opinion from Reading the Nation, A Year in Review.

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Your guide to planning ahead with Reading the Nation, A Year in Review

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Your guide to planning ahead with Reading the Nation, A Year in Review

Reading the Nation, A Year in Review is your essential planning guide for the year ahead. Highlighting the impact of seasonality and tentpole occasions on reader habits, the review also features four Ozone Opinions to help guide planning around bigger topics and events.

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Spare boosts Books and new year's focus on Personal Finance (w.e January 8)

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Spare boosts Books and new year's focus on Personal Finance (w.e January 8)

Last week, while Books & Literature page views more than doubled as the official release of Prince Harry’s autobiography ‘Spare’ – due out this week – was scuppered by leaks, there was early January growth for our Personal Finance content.

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Twixmas growth for planning ahead content (w.e January 2)

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Twixmas growth for planning ahead content (w.e January 2)

Our first Reading the Nation of 2023 takes a look back at the final week of the year – also known as Twixmas – which sees a significant and swift shift in the nation’s reading habits, as content about planning ahead takes precedence.

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Cold snap boosts related content interest (w.e December 11)

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Cold snap boosts related content interest (w.e December 11)

With temperatures hitting the minus numbers and the UK seeing its first snowfall of winter, our latest Reading the Nation focuses on how the change in weather can affect the nation's reading habits.