Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

Reading the Nation

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January trends point to bigger ticket spending in 2024

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January trends point to bigger ticket spending in 2024

With the year’s first month over, Alex Maude, Ozone’s lead on our regular Reading the Nation insight series, looks back at January to the content where reader engagement was expected to grow and the new areas where interest is likely to increase in the coming months

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What's coming up in February and March

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What's coming up in February and March

With January almost out of the way and planning ahead a key focus of our recently launched guide to 2024, we fast forward to the February and March events where you can expect reader engagement across the premium web to grow – from the Six Nations and the Super Bowl to London Fashion Week and Mother’s Day.

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Ozone launch first-party data powered planning guide

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Ozone launch first-party data powered planning guide

Planning Ahead for 2024 with Reading the Nation, our third annual guide to what our nationwide audience is reading about every month, provides first-party data insight into the seasonality and events driving online reader engagement across premium web.

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Grand Theft Auto teaser trailer steals the limelight (w.e 3 Dec)

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Grand Theft Auto teaser trailer steals the limelight (w.e 3 Dec)

Last week, reader interest in the early leak and then official release of the teaser trailer for the latest Grand Theft Auto game drove engagement with our Video Gaming category – which grew by more than a fifth – to the top of our weekly charts.

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Savvy shopping Brits still show love for mega sales (w.e 26 Nov)

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Savvy shopping Brits still show love for mega sales (w.e 26 Nov)

Last week, cash conscious Brits weighed up the pros and cons of two events – the Government’s autumn statement and Black Friday – that can affect the health of their finances. As such, reader engagement with related content across Ozone grew, such as growth of more than 90% for Sales & Promotions.

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Financial assistance grows at key economic moments (w.e 19 Nov)

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Financial assistance grows at key economic moments (w.e 19 Nov)

Last week, reader engagement Financial Assistance content across Ozone was +29% higher than the 2023 weekly average, as millions of savvy Brits continued to turn to our trusted premium publishers at key economic moments.

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November's deals and discounts drive Shopping (w.e 12 Nov)

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November's deals and discounts drive Shopping (w.e 12 Nov)

Last week, Singles Day kicked off the annual mega-sales period that now dominates November. Since the start of the month, premium publishers across the Ozone platform have been promoting the best deals and discounts from brands and retailers to grow engagement with our Shopping category.

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Autumn’s biggest nights fire up Events & Attractions (w.e 5 Nov)

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Autumn’s biggest nights fire up Events & Attractions (w.e 5 Nov)

Last week, Halloween and Bonfire Night fired up engagement with our Events & Attractions category. From the must attend to the small scale, our premium publishers help guide activity planning among our readers to ensure FOMO is never a thing. Our latest Reading the Nation has more.