INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.
In our latest Ozone Opinion from Reading the Nation, A Year in Review, our marketing lead Bryan Scott looks at the importance of appointment-to-view TV – must-watch moments on TV that become must-read moments on Ozone.
Our latest case study focuses on a dynamically optimised creative campaign we partnered on with a leading UK grocer. The campaign delivered impressive results across all key metrics and drove 6.5x ROI.
Last week was a significant week for Sport, with the content breaching more than 50m page views for the third time this year. Reader interest was high with our Football and Rugby content topics as the January transfer window closed and the 2023 Six Nations Championships kicked off.
We are delighted to end January with a swathe of internal promotions – including four senior appointments in our Operations and Commercial teams – as the business aligns itself for further growth in 2023.
The final week of the first month of the year was a glitzy affair as the nominations for the 95th Academy Awards were revealed. As we’ve seen previously, there was engagement growth for our Movies content, up +18% week on week.
Our strategic agency sales lead Natalie Dawson examines the value of trusted premium publisher content during the cost of living crisis in our latest Ozone Opinion from Reading the Nation, A Year in Review.
The cold snap may have driven car readers to content about keeping their motors running during the big freeze, but much of last week’s +25% page views growth for our Automotive category is due to expected interest in new cars in the build up to March’s new registration plate launch.
Our latest case study for a video campaign we partnered on with a leading UK financial institution drove impressive brand lift thanks to strong 77.9% viewability and 46.7% VTR.
