DISCOVER OZONE’S TRUSTED AUDIENCES
Get in touch and speak to our team to build a campaign tailored to your custom audience, or browse our off-the-shelf deals, available instantly in your platform of choice.
This month’s Moment Spotlight
Reach millions of Party Hosts,
Festive Foodies and Holiday Planners this fall
As the summer wraps up, audiences are shifting their focus towards seasonal gatherings, trick-or-treat prep, and fall festivities.
Across the Ozone platform, Halloween serves as the launchpad for the fall hosting and holiday gathering season. Interest ramps up in September with engagement in Grocery Shopping growing by up to 90% as hosts stock up on party favours and trick-or-treat candy. As October approaches focus shifts towards Desserts & Baking, peaking at 50%, alongside a secondary Grocery Shopping surge as themes party treats are made.
Engagement continues beyond Halloween – Grocery Shopping more than doubles in the post-halloween week transitioning seamlessly into early Thanksgiving feat prep and fall entertaining. With an overall reach of 180M Hosts with high engagement across subcategories like Sales & Promotions, Interior Decorating, and Cooking, the Ozone platform is the ideal place for brands to connect with high-intent decision-makers when intent to host, shop, and cook is at its peak.
Don’t miss one of the biggest engagement periods of the year. Activate these high-intent audiences through the Audience Hub.
This month’s Audience Spotlight
From flagship events supercharging Tech and savvy Shoppers hunting seasonal bargains, to the NFL kick-off in Sports and the season of Holiday Hosting beginning, access 250m online users through Ozone’s high-performing segments, powered by consented, compliant, and fully contracted publisher first-party data.
Reach 8 in 10m Fashion users
Fall flagship launches surge Tech engagement
Across Q4, inspiration shifts to purchase intent as the fall tech wave brings major product launches and students search for back-to-school deals. Major sales events in November supercharge engagement as shoppers hunt for the best offers. Activate using the deal ID below.
Reach 127m Sports users
Football engagement surges in September and stays high all fall
As fall begins, so does the Football season, with engagement kicking off as early as September. Sports TV engagement spikes as fans tune in for season openers and college kick-off games, creating an immediate window of high intent.
Reach 8 in 10 Shoppers
You could reach 185m savvy Shoppers across our platform
Sales & Discount engagement surges throughout fall, fueled by major retail events such as Prime Day, Target Circle Week, and Walmart Deals. Shoppers are actively hunting for the best offers during this high-purchase-intent period as they get an early start on Holiday Shopping. Activate below.
Reach 180m Holiday Hosts
Halloween kickstarts fall hosting
Early September brings a sharp rise in hosting-related categories such as Grocery Shopping, as hosts stock up on candy and seasonal pantry staples. Desserts & Baking engagement follows, fueled by festive baking, before Thanksgiving sends American Cuisine engagement soaring. Activate below.
Easy activation, your way
Looking to build a custom audience for your campaign? Get in touch with the Ozone team to discover more about our full capabilities, including audience intelligence, creative solutions and outcome-based measurement.
Alternatively, activate our off-the-shelf audience deals directly in your platform of choice. For DV360 and The Trade Desk, search for ‘Ozone’ or copy the deal ID from our library below for immediate activation. For Microsoft Media Marketplace, select your DSP and preferred format in the platform, then search for ‘Ozone’.
| Audience | Country | Ad Format | DV360 | The Trade Desk |
|---|---|---|---|---|
| Style & Fashion | United States | Display | Activate in Microsoft | |
| Education | United States | Display | Activate in Microsoft | |
| Shopping | United States | Display | ozdlb1144 | ozdlb1123 |
| Sports | United States | Display | ozdlb1282 | ozdlb1119 |
| News & Politics | United States | Display | ozdlb1140 | |
| Events & Attractions | United States | Display | ozdlb1716 | ozdlb1715 |
| Football/Soccer | United States | Display | ozdlb1286 | |
| Travel | United States | Display | ozdlb1142 | ozdlb1121 |
| Food & Drink | United States | Display | ozdlb1717 | |
| Personal Finance | United States | Display | ozdlb1143 | ozdlb1122 |
| Automotive | United States | Display | ozdlb1120 | |
| Business & Finance | United States | Display | ozdlb1145 | |
| News & Politics | United States | Display | ozdlb1140 | |
| Technology & Computing | United States | Display | ozdlb1138 | |
| Family & Relationships | United States | Display | ||
| Healthy Living | United States | Display | ||
| Home & Garden | United States | Display | ||
| Science | United States | Display |
Latest News
Finding your audience is one challenge. Connecting with them at scale is another. Signal loss, fragmentation and increasing data restrictions […]
Ozone, the leading digital advertising business, today announces the launch of Access, its proprietary audience access and content classification solution. […]
Ozone’s Audience Connection Platform is scaling at pace in the United States. Since officially launching into the USA – the […]
Ozone, the leading digital advertising platform built by publishers, today announces the launch of Ozone Labs, a collaborative research and […]
London, UK – 23rd March 2026 – Ozone, the leading digital advertising business, has announced 2025 as a landmark year […]
Ozone, a leading digital advertising platform, today announces it has become the first global audience provider across Microsoft Media Marketplace. […]
About Ozone
Founded by four global publishers, Ozone is a digital advertising business with a difference.
We’re powered by the human connections created by audience-first media businesses – where consumers come to be informed, inspired, and entertained.
Our Audience Connection Platform combines these scaled connections with deep audience capabilities, enabling brands to activate premium audiences in high-attention environments and drive measurable outcomes.
Globally, the Ozone platform unites 50+ publisher groups and 550+ premium domains, connecting advertisers with more than 220 million consumers.