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Events grow on official mourning period (w.e. September 18)

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Everyone around the world understood that when the Queen inevitably passed away, the emotions shown by the British people would be great. However, not many predicted the sheer amount of support shown to the Royal Family from millions of Britons, both Royalist and not.

Symbolically, ‘The Queue’ represented far more than just a line, but a show of stoic loyalty from the British people to the late monarch. United in their will to wait in all conditions for hours on end to pay respect to a remarkable head of state.

Events grow on official mourning period:

  • Events page views have increased significantly since the Queen’s passing on Thursday, 8th September. 81.6m page views for the last two weeks has grown by 67% vs. the prior fortnight as engagement with content related to official mourning activities increased.

  • The build up to the Queen’s state funeral on Monday, 19th September saw engagement with our Religion content grow as Brits read about one of the most significant moments in modern British history. Engagement more than doubled.

  • And in the same period, there has been 20x higher engagement with content related to Heads of State driven by the Queen’s passing, King Charles’ ascension to the throne and the attendance of 500 foreign dignitaries and heads of state at the Queen’s funeral.

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  • The nation’s focus has, quite rightly, been on the Queen since her passing. But with officially mourning now over, we will see a return to growth for other content. TV and Food & Drink are expected to rise with Bake Off back. And the government’s latest response to cost of living will, of course, increase Personal Finance interest.

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