Our CEO Damon commends the involvement of premium publishers in shaping the latest iteration of TCF v2.0 launched by IAB Europe…
Tuesday 18th August - first published on Exchangewire.com
Full comment from Ozone’s CEO Damon Reeve:
As an advertising business owned by the UK’s leading premium publishers, a key element of TCF v2.0 is the high level of input from premium publishers, and we are very supportive of the changes.
At its core, v2.0 provides a number of key benefits for both consumers (in terms of choice and transparency surrounding their personal data) and for publishers, who can ensure greater control with how their users’ data is processed. At Ozone, we have built a platform with these very principles firmly at our core and we have seen first-hand how they deliver great success. We create better results for advertisers through a more positive consumer experience, be it by reducing ad bombardment, running better creative or – as is the case with v2.0 – giving readers more control over how their data is used. Improving the controls available to readers and publishers, and providing greater confidence to brands will only help build a more transparent, effective industry that works for all.
