Thanks to our reach of over 99% of the UK’s online population, Ozone’s single user view of content consumption provides unrivalled insights to the stories that matter to our readers all across the UK.
This week's Reading the Nation: the 7 days to 11th July focuses on a notable increase in engagement and readership with our movies category, as Marvel's latest summer blockbuster - Black Widow - was released (we’ve seen it, it's ace) and the 2021 Cannes Film Festival began.
Elsewhere, and sadly unavoidably, England’s historic journey to the Euro 2020 final - and defeat at the hands of Italy - drove sport category engagement to a huge 65.1m page views last week, up +19% week on week.
In the 7 days to Sunday 11th July we saw:
Black Widow interest grew movie category engagement and readership to their highest levels in the last month, with page views and unique users +9% and +12% higher than the 4-week average respectively
With the Marvel epic receiving positive reviews from film critics across the Ozone portfolio, Saturday 10th July saw interest peak with +24% page views and +30% unique users growth versus the prior day
The beginning of the 2021 Cannes Film Festival on Tuesday 6th July, and reader interest in who was wearing what on the red carpet, grew unique users for the Movies category by +56% the following day
For more insight on the other top-performing content topics and articles from across the Ozone platform, download the latest Reading the Nation here.
Sign up to enter our prize draw
If you LOVE Reading the Nation AND want to receive a new issue in your inbox each week PLUS be entered into our prize draw to win a £100 gift card, why not sign up to receive it here.
About Reading the Nation
Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
