Sport was put in pole position last week as high audience interest in the Cheltenham Festival and the Bahrain Grand Prix drove engagement with our Horse Racing and Formula 1 content.
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Sport up on Horse Racing & Formula 1
Last week, the return of horse-racing fans and punters in-person to the Cheltenham Festival and the start of the 2022 Formula 1 championship at the Bahrain Grand Prix put our Sport category under starters orders as weekly engagement increased by nearly 10%.
With interest high in pioneering jockey Rachael Blackmore, who became the first female rider to win the Gold Cup, and Lewis Hamilton vs. Max Verstappen, our Sport audience was put in pole position for high drama and excitement.
Audience interest in this year’s Cheltenham Festival and the start of the 2022 Formula 1 World Championship helped to drive engagement growth with our Sport category. 48.4m Page Views was +29% higher than the same week a year ago.
Last week’s 3.5m Horse Racing Page Views was +391% higher than the week before and +40% higher than the same week a year ago, during the 2021 Cheltenham Festival. Gambling content engagement also grew annually, with Page Views up +67% on last year.
Formula 1’s hotly contested 2021 World Championship revitalised audience interest in the sport, which has translated into growing engagement with our F1 content. 3m Formula 1 Page Views last week was up +234% compared to the week of the season opener last year.
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Interest in our Horse Racing content is set to explode again in April as the Grand National takes places and once-a-year punters try their luck. Last year, weekly Page Views were almost +30% higher for the Aintree meet versus Cheltenham, as the interest of millions of racing novices was piqued.
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Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.
