Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

Insights

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Travel’s back and booming as Brits getaway (w.e Jun 4)

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Travel’s back and booming as Brits getaway (w.e Jun 4)

Last week’s school half term put Travel on the agenda for families nationwide. With many Brits making a break for it, even the busy roads, train strikes and malfunctioning electronic passport gates couldn’t stop them enjoying a well-deserved break. Our latest Reading the Nation has more.

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Record week for Sport as seasons conclude (w.e May 28)

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Record week for Sport as seasons conclude (w.e May 28)

Last week, our Sport category enjoy a record seven days for engagement as weekly page views hit 67.7m for the first time. Looking ahead, we can expect even more engagement for Football, Tennis and Auto Racing in the coming weeks as the 2023 summer of sport begins.

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Building results that sleigh with The LEGO Group

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Building results that sleigh with The LEGO Group

Our latest campaign case study shares the results of our partnership with The LEGO Group on a Christmas campaign last year that drove an incredible +26% point brand lift.

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That's Entertainment as reader interest grows (w.e May 21)

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That's Entertainment as reader interest grows (w.e May 21)

Last week, a combination of seasonality and headline news made it a blockbuster seven days for multiple Entertainment categories across our premium publishers. Combined Entertainments page views for Video Gaming, Fine Art, Movies and Television were +22% higher vs. the four-week average.

Summer fun grows interest in the hottest topics

Summer fun grows interest in the hottest topics

From festivals in farmers’ fields and weekends full of wedding wow to spectacular sporting occasions and beautiful beachy holidays, summer brings with it a truly unrivalled fun factor for millions of Brits nationwide. Our latest insight feature has more.

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Eurovision interest soars on home soil edition (w.e May 14)

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Eurovision interest soars on home soil edition (w.e May 14)

Liverpool, a city synonymous with world-famous music, played host to the Eurovision Song Contest last week and pop’s biggest party truly delivered. Our Music & Audio category recorded the biggest increase in page views with 21.5m of them up +63% week on week.

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Brits celebrate Charles and Camilla’s big day (w.e May 7)

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Brits celebrate Charles and Camilla’s big day (w.e May 7)

British history was made over the weekend at the Coronation of King Charles and Queen Camilla, which dominated the news agenda and drove engagement with multiple categories and content topics across our premium publishers.

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Pop Culture grows on celebrity events (w.e April 30)

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Pop Culture grows on celebrity events (w.e April 30)

Pop Culture is one of our biggest categories – on average, the third by total annual page views – and grew to its second highest week of 2023 on reader interest in the Met Gala Ball and the build to the Coronation.