One of the hot topics to be debated at the Cannes International Festival of Creatively this week is a need for digital ad spend to be shifted away from made for advertising websites and the long tail of the web to the premium web – like our trusted, editorially governed environments.
Ozone triumphs at two industry award shows
Ozone has been named Commercial Team of the Year at The Drum’s Online Media Awards, while at the same time being highly commended for Best Technical Innovation for Ozone Smart Bidstream. This proprietary publisher technology – designed to help publishers maximise the value of their digital assets and audience addressability, while reducing data leakage – also picked up the Digital Publishing Innovation award at the AOP’s Digital Publishing Awards the following evening.