Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone
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Ozone study shows clear link between attention paid to quality content and accompanying ads

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Ozone study shows clear link between attention paid to quality content and accompanying ads

New Ozone study with Lumen Research demonstrates clear link between quality of attention to content and quality of attention to accompanying ads, with the analysis highlighting significantly more attention is paid to ads appearing on premium publisher websites.

Paying attention with publisher first-party data

Paying attention with publisher first-party data

Ozone partnered with Lumen Research in early summer 2021 to dive into the topic of attention, which is the subject of our latest Better Future Series white paper.

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Sunak slides up personal finance (w.e 31st Oct)

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Sunak slides up personal finance (w.e 31st Oct)

Reading the Nation, for the 7 days to 31st October, focuses on personal finance as last week’s autumn budget drove a record weekly audience to the category and boosted engagement with the content.

The Attention Monthly: Sustainability in focus pre COP26

The Attention Monthly: Sustainability in focus pre COP26

The Attention Monthly this month looks ahead to the start of the COP26 climate change conference in Glasgow with a focus on sustainability - our own and some of the key trends we see in our nationwide view of content consumption.

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Heat pumps heat up home & garden (w.e 24th Oct)

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Heat pumps heat up home & garden (w.e 24th Oct)

Reading the Nation, for the 7 days to 24th October, focuses on home & garden category as last week’s news that the UK Government will offer £5,000 grants to homeowners making the switch from gas boilers to more sustainable home heating solutions drove a record weekly audience to the category.

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Brands bring christmas 2021 plans forward

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Brands bring christmas 2021 plans forward

Brands will launch their Christmas advertising campaigns earlier this year as consumers bring their festive planning forward, according to more than half of agencies surveyed by The Ozone Project.

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Infinity page views and beyond as science lifts off (w.e 17th Oct)

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Infinity page views and beyond as science lifts off (w.e 17th Oct)

Reading the Nation, for the 7 days to 17th October, focuses on science as last week’s tale of two Williams - one a royal and a future king; the other a famed former fictional starship captain - rocketed our weekly engagement with the category to top performer.

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Ozone's road to energy efficiency

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Ozone's road to energy efficiency

Innovation from within our Product & Engineering team shrank our energy footprint by c.65% overnight. Lucas Kaminski explains how in this blog post.