Sam Hudson
Welcome to Inside Ozone

INSIDE OZONE is our home for all the latest news, product developments and general team stuff from The Ozone Project. You can filter the content using the tags or search for specific terms.

Welcome to Inside Ozone

Get Christmas wrapped up early with Ozone

Get Christmas wrapped up early with Ozone

It may be June but for many advertisers and agency planners Christmas is already top of mind. From Christmas shopping and gifting ideas to tips on festive fun and feasting, our latest guide to Christmas provides insight into the categories, topics and audiences that will add a little Ozone sparkle to your Q4 plans.

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Ozone triumphs at two industry award shows

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Ozone triumphs at two industry award shows

Ozone has been named Commercial Team of the Year at The Drum’s Online Media Awards, while at the same time being highly commended for Best Technical Innovation for Ozone Smart Bidstream. This proprietary publisher technology – designed to help publishers maximise the value of their digital assets and audience addressability, while reducing data leakage – also picked up the Digital Publishing Innovation award at the AOP’s Digital Publishing Awards the following evening.

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Rising temperatures heat up engagement (w.e Jun 11)

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Rising temperatures heat up engagement (w.e Jun 11)

Last week, the Met Office issued its first heat alert of 2023 as a plume of hot air from southern Europe made its way to the UK to push temperatures into the 30s. With millions of Brits sizzling in the sunshine we saw engagement with our Weather content and related topics rise.

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Travel’s back and booming as Brits getaway (w.e Jun 4)

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Travel’s back and booming as Brits getaway (w.e Jun 4)

Last week’s school half term put Travel on the agenda for families nationwide. With many Brits making a break for it, even the busy roads, train strikes and malfunctioning electronic passport gates couldn’t stop them enjoying a well-deserved break. Our latest Reading the Nation has more.

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Record week for Sport as seasons conclude (w.e May 28)

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Record week for Sport as seasons conclude (w.e May 28)

Last week, our Sport category enjoy a record seven days for engagement as weekly page views hit 67.7m for the first time. Looking ahead, we can expect even more engagement for Football, Tennis and Auto Racing in the coming weeks as the 2023 summer of sport begins.

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Building results that sleigh with The LEGO Group

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Building results that sleigh with The LEGO Group

Our latest campaign case study shares the results of our partnership with The LEGO Group on a Christmas campaign last year that drove an incredible +26% point brand lift.

Format Focus – Premium Only Video Pre-Roll

Format Focus – Premium Only Video Pre-Roll

In our debut Ozone format focus, our resident video expert – client services manager Ryan Savage – presses play on pre-roll to deep dive into our Premium Only Video instream capability.

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That's Entertainment as reader interest grows (w.e May 21)

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That's Entertainment as reader interest grows (w.e May 21)

Last week, a combination of seasonality and headline news made it a blockbuster seven days for multiple Entertainment categories across our premium publishers. Combined Entertainments page views for Video Gaming, Fine Art, Movies and Television were +22% higher vs. the four-week average.