Reading the Nation

Brits winners fire up Music & Audio (w.e 13th Feb)

Brits winners fire up Music & Audio (w.e 13th Feb)

Rappers Little Simz and Dave lit up the stage - quite literally in the case of the Streatham MC and newly minted guitar hero - as the Brits Awards fired up the nation’s love of music.

Healthy focus fries up Food & Drink (w.e 30th Jan)

Healthy focus fries up Food & Drink (w.e 30th Jan)

With January drawing to a close, the arduous wait for the end of a month of drying out and healthy eating - and the first pay day of 2022 - gave our Food & Drink category a welcome boost.

EV interest powers up autos (w.e 23rd Jan)

EV interest powers up autos (w.e 23rd Jan)

With the government announcing the end of ‘Plan B’ restrictions last week, confidence appears to be on the up for millions of Brits as we’ve seen engagement growth for key new year categories continue - including our Automotive content.

Consumer attention on personal finance (w.e 16th Jan)

Consumer attention on personal finance (w.e 16th Jan)

In a week that saw UK Prime Minister Boris Johnson apologise in parliament for the ongoing 10 Downing Street ‘partygate’ revelations, the nation’s interest in all things ‘New Year, New Me’ continued with strong engagement growth for Personal Finance content.

New year; New Everything (w.e 9th Jan)

New year; New Everything (w.e 9th Jan)

Reading the Nation, for the 7 days to 9th January, focuses on some of our top performing content categories and topics over the final days of 2021 and into the first week of the new year.

Spoty powers sport to 3 month high (w.e 19th Dec)

Spoty powers sport to 3 month high (w.e 19th Dec)

Reading the Nation, for the 7 days to 19th December, focuses on Sport as interest in the BBC Sports Personality of the Year and Sir Lewis Hamilton’s on and off track exploits powered the category to a 3 month engagement high.

Medical health surges on Omicron fears (w.e 12th Dec)

Medical health surges on Omicron fears (w.e 12th Dec)

Reading the Nation, for the 7 days to 12th December, focuses on Medical Health as concerns about the spread of the Omicron Covid-19 variant captures the nation’s attention.

Silly season starts event boost (w.e 5th Dec)

Silly season starts event boost (w.e 5th Dec)

Reading the Nation, for the 7 days to 5th December, focuses on Events & Attractions as the beginning of the festive season provided a boost to the category’s audience, with 7.5m weekly unique users - the highest of the year - up +15% week on week.